The Future of Sports

Have you ever wondered if there were some type of conspiracy behind the winners and losers in different sporting events? Not the type of conspiracy that suggests some athletes may be aliens from outer space, but a much more local conspiracy. Let’s take basketball for an example. If your success or failure during the season determines how high your draft pick becomes, wouldn’t you throw a few games, especially if you’re not in the running to claim the title anyway? Or, what if your success could be determined by the amount of money your sponsors are investing in you, or even worse, your competition. If you’re like most sports fans, this is unthinkable and it would totally take away from the unpredictable nature of sports along with the allure of watching your favorite team play. As with any conspiracy, it is usually based off of some theories of truth. This video gives some insight to a more positive sports experience. An experience where your success is based on your talent, drive and passion, and that’s it:

Fan Fuel is a company that believes the success of an athlete should be determined by the talent, skill, and passion of that athlete. Could this be the future of sports? Is it even imaginable that sports and entertainment sponsors would allow such a lucrative business to be turned over to the measly accommodations that sports fans might be able to provide? This may seem like a great idea in theory, but sports fans have become increasingly spoiled by the “scripted” realism that current sports shows provide. After all, sponsorship dollars and over the top aesthetics are what drive us to want to do, see and spend more to get that experience. This is not only true for sports, but look at the music industry, singing is no longer a requirement as long as you are marketable and bankable. It is not quite this bad in sports though, you at least have to know how to play the game and have a remarkable skill level in order to compete. I must say, I agree that sports teams should have to earn their success in the same way that any company should have to earn theirs, but I also believe that sports sponsors are here to stay and anyone who tries to push them aside are in for the fight of their lives.